The present article seeks to establish the cognitive value and the communicative message of genocide related terms with the account of the extra-linguistic factors.Terms like slaughter, massacre, ethnic cleansing, physical annihilation, killings, deportations FIBRESMART are used to present and discuss both pro-Turkish attitudes of and neutral or pro-Armenian standpoints of great humanists and friends of Armenians.Still another intent of ours is to show that the terms genocide and democide which Denim realize a specifically highlighted cognitive function, are the most appropriate ones to best define the disastrous events of 1915 on the territory of West (Turkish) Armenia.